Pico’s innovative activation of Ranger Buddies Quest at Mandai Wildlife Reserve has won the Best Use of Technology Gold and Best User Experience Silver awards at the Loyalty & Engagement Awards 2024 in Singapore.

The winning project uses ‘smart binoculars’ to transform the 28-hectare Mandai Wildlife Reserve into an interactive educational gaming experience. This hands-on approach offers tailored immersive adventures to ignite youthful interest in conservation.

Created by Marketing-Interactive, the Loyalty & Engagement Awards have highlighted “brands that master the art of winning hearts and minds” for over a decade.

For award details: https://t.ly/Hu8v8